Wednesday, June 15, 2011

Jessica Simpson: celebrity mentor in new reality series


Singer and former reality star Jessica Simpson is set to become a celebrity mentor for NBC’s newest reality show “Fashion Star.”

 The reality show will eye to look for the next best thing when it comes to the fashion scene. It will be hosted by world-renowned supermodel, actress and entrepreneur Elle Macpherson. The news came out just this day when Executive Vice President Paul Telegdy. He said that NBC is pleased to work with Simpson. Simpson has likewise been known as a fashion trendsetter.

Telegdy added that with about a billion dollar worth of lifestyle brand, Jessica can really deliver the work as a great celebrity mentor to the future and aspiring world-class designers. In addition, Ben Silverman, CEO and head of Electus, said that Simpson has created an amazing fashion enterprise and is a fit choice to become a mentor for designers aspiring to be known worldwide. He also said that she will complement every potential buyer, alongside Elle Macpherson and the incredible format.

Alongside 5X5 Media and The Magical Elves, Electus has been the producers of this latest project called “Fashion Star.” This show is not directed only to hone the perspective of American viewers about the potential worldwide fashion brand; it will also enable every viewer to get the chance in buying the winning piece with each succeeding week.

Also, the upcoming show is geared towards providing real-time consumer feedback that can be interactive with a wider range of categories. Also, this will deal with an even wider scope of apparels, ranging from suits up to lingerie.

In the said reality show, 14 aspiring designers will get chance to win a multi-million dollar deal to launch their own line in three of America’s most famous retailers. The show will go on with each week becoming a fashion show like everyone has never seen before.








Picture of Jessica Simpson



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